Owners of Willoughby Park Winery and newly formed Boston Brewery engaged the services of our studio in early 2011. The Brewery, based in Denmark required an original design identity, including logo, colour scheme and branding across the board.
The name ‘Boston’ actually originated from the ‘family’ name of one of the Brewery Owners, and our brief was to create a marketable brand that not only depicted a seafaring family history, but imagery that would resonate with boutique brewing and quality food and ambiance. As the Brewery was newly built, we really had a blank canvas. After designing an initial 4-5 concepts, collaboratively with the owners and some of their staff, we fine tuned the design to a brand that we were all happy with.
After finalising the logo formats, we extended this to menus, brewery signage, tap and bottle labels and feature artwork.